Physical CDs were released in stores on a predetermined day of the week, much like the majority of new music today comes out on midnight Thursday into Friday. When Kendrick ended the song with the question, “Will you let hip-hop die on October 22nd?” I mentally cried out, “No! I will not!” My friend Goodwin and I drove around NYC on October 20th playing the leak, stunned at the masterpiece we were hearing, then I walked to the Best Buy by my place in Boston the morning of the 22nd and proudly purchased my physical copy, proving my then-favorite artist right.ġ) An artist like Kendrick did have somewhat of a standard release schedule when it came to his album. As one of those fans, I was instantly mobilized. I was 21 years old at the time, a wide-eyed blogger myself, and when I pressed play on that song and heard, “Even when my album leak, fans still buy it for proof,” goosebumps blanketed my body. 3,” featuring his label-mates Ab-Soul and Jay Rock, to Soundcloud in the tiny window between the leak and the project release date.
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City, surfaced in zip file form and spread like wildfire online several days before the official drop, prompting K.Dot to reactively record and upload the beautiful, frantic “The Heart Pt. One of the biggest albums of the 2010s, Kendrick Lamar’s Good Kid, M.A.A.D. If you were unlucky, a single or two-sometimes even the whole album-would leak somewhere on the internet a day, or two days, or a week before it was set to release. There was no standardization of music release timing or “best practices” that artists and management were pressured to adhere to everything was powered by instinct, especially if you had not already fully “made it.” If you were an A-list artist signed to a major label in the early 2010s, your music would go live on iTunes at midnight, Monday night into Tuesday, and in CD form (remember those?) in stores like Best Buy and Target at 10 am Tuesday morning. The blog era was the wild west of music distribution and discovery. This is not about me, but I’ve had countless conversations about this subject in the past few months, and almost everyone that participated in that era has a different version of the same story, so I’m going to share mine. Tim is an artist manager, writer, and blog founder, and we decided it was time (once again) to look back at the music blog era. That playlist and the songs and artists included (or missed) started a lot of conversations, and one of those was with Tim Larew. A few weeks ago during a bout of nostalgia, we launched a new Spotify playlist called Blog Era Hits.
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